A powerful new phase of the Raise the Age NSW campaign has launched, driven by an unprecedented collaboration between community leaders, frontline organisations and advertising industry partners, showcasing how collective action and creative storytelling can drive meaningful social change.
Says Emily Mayo, Raise the Age NSW Campaign Coordinator: “The scale of collaboration behind this campaign is something those of us working on social justice issues don’t often see. It shows what’s possible when creative and media organisations align behind a common purpose – to deliver a message that is both emotionally powerful and grounded in evidence.
“In NSW, ten-year-olds can be sent to prison. That is too young. The evidence is clear: the younger a child is when they enter the criminal justice system, the more likely they are to remain in it. This campaign demonstrates that we can – and must – do better. We just need the NSW Government and Chris Minns to step up and do their bit.”
