Excerpt from Mumbrella:
UnLtd, the media, marketing and creative industry’s social purpose organisation, has unveiled a campaign with Raise the Age NSW to call on the government to raise the age of criminal responsibility, via Carat and Tag.
Aiming to educate the public that the current age of criminal responsibility – ten years old – is too young, the new campaign asks the NSW Government to “give children a happier tenth birthday”.
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Raise the Age NSW’s campaign manager, Emily Mayo, said having the support of the industry is fantastic. She said most people don’t know that children as young as ten are being arrested and locked up – and stressed this harms kids, and doesn’t truly prevent crime.
“We can do better for children and our community,” she said. “We hope this campaign starts a conversation about how we can make NSW communities safer by investing in services that work and raising the age of criminal responsibility.”
The emotional campaign, spearheaded by Tag, showcases the poor ‘gift’ ten-year-olds are given by the NSW Government.
